Up Yours To Cancer!

7 January 2014

BSA has a history of helping worthy causes and the current team proved this ethos is alive and kicking when it recently hosted a fund-raising event for UK based charity, Leukaemia & Lymphoma Research.

BSA asked all of its staff to dress in their pyjamas for the day for a £1 donation. Staff also organised a cake sale, swear box, plus a sponsored wax of one of BSA’s very own brave (or stupid!) men. There was also an opportunity for staff to win an extra day’s holiday in a special raffle.

The event was timed to coincide with a visit from air gun enthusiast, nine year old Ethan Maull who has osteosarcoma, a rare children’s bone cancer. Ethan is an avid shooter and was looking forward to a tour around BSA’s famous factory in Birmingham to see for himself what goes into making the guns. During his visit he was given the opportunity to watch his own rifle being made and to talk to the engineers involved in the process.

BSA’s Managing Director, Simon Moore, comments, “More than 30,000 people of all ages are diagnosed with blood cancer in the UK every year. We were glad to be able to contribute towards the important work funded through the charity and to help raise awareness of the impact blood cancer can have on patients.

“Most importantly, we were delighted to be able to show Ethan around the factory and see his face when he saw his very own rifle being made.”

Ethan’s dad, Darren, has recently set up the Ethan Maull ‘Up Yours To Cancer’ Foundation charity to help support youngsters affected by blood and bone cancers and their families – visit for more details. 

Image courtesy of Airgun World Magazine